Designing A Mail-To-Order Subscription Service
Bespoke Post is a digital retail brand that packages and sells a product called the Box of Awesome, a collection of men’s fashion and grooming products. Users can subscribe and receive boxes on a monthly basis.
Their original customer was based on a subscription model. After an initial launch phase user research revealed that there was additional revenue opportunity to sell specific items on their own, outside of the box subscription model. Conveniently, some deliveries of goods would have a surplus of inventory left over after the subscriber boxes were shipped, these could be leveraged for additional profit. How to shape the new UI ad brand strategy to accommodate this pivot become the real question.
The goal was to design and launch a separate e-commerce platform and corresponding content vertical that would convert visitors into customers through intuitive UX and strategic marketing.
I was tasked with the UX/UI for the new ecommerce platform as well as a new content marketing vertical. We wanted to craft a solution to make our one-off customers happy and sell our remaining inventory at the same time.
From scratch, we designed a custom framework to accommodate both platforms, starting with underlying business goals and building UX solutions through smart hierarchy and innovative interfaces.
For the ecommerce platform, we incorporated familiar navigation and popular elements, but put an emphasis on Bespoke’s primary business directive: Driving subscribers.
The Post aslo needed video production assistance. During a month-long push for user acquisition, Bespoke Post held a handful of giveaway raffles. To announce the winners I directed and shot videos to help garner interest and showcase Bespoke's unique style.