Bespoke Post is a digital retail brand that packages and sells a product called the Box of Awesome, a collection of men’s fashion and grooming products. Users can subscribe and receive boxes on a monthly basis.
Building a subscription service to rival Netflix and Amazon Prime is hard, but designing the method and interface which ensures an increase of signups is seriously challenging. With my work at Bespoke, I designed a store-front for web and mobile. Using a methodology based on re-engagement and relationship building with consumers, Bespoke launched a set of new designs which sold 20% more product and kept users coming back for more, month after month.
I was tasked with the UX/UI for the new ecommerce platform as well as a new content marketing vertical. We wanted to craft a solution to make our one-off customers happy and also sell our remaining inventory.
From scratch, I designed custom frameworks to accommodate both business strategies, focusing on our underlying business goals, then building UX solutions to match these.
For the ecommerce platform, I incorporated familiar navigation and popular elements, but put an emphasis on Bespoke’s primary business directive: driving subscribers.
The Post aslo needed video production assistance. During a month-long push for user acquisition, Bespoke Post held a handful of giveaway raffles. To announce the winners I directed and shot videos to help garner interest and showcase Bespoke's unique style.